Team USA
VISID
2023-2024
WIEDEN + KENNEDY NY
CDS: NIK REED, MACLEAN JACKSON
DESIGNED WITH: HENRY JININGSProposed Identity for Team USA. For this particular version of the ID, we took visual cues from the classic American Quilt, which we felt did symbolic justice to the brand platform, “One For All.” The entire visual ethos of the identity was built from the idea of cobbling together disparate elements in a way that made them feel like one, singular whole.
In the end, Team USA decided to go with something a little closer to their already established identity ¯\_(ツ)_/¯.